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725 Fifth Avenue New York, NY 10022 212.444.9980

Diamond Buying Guide

About Ivanka Trump Diamonds:

Diamonds represent some of the deepest human emotions – so it's essential for you to feel confident about your purchase - right down to the origin of the diamond you choose. To that end, Ivanka Trump is committed to upholding the highest business, social and environmental standards. Every diamond in the Ivanka Trump Collection has been sourced from legitimate sources, in compliance with Global Trade and UN regulations, and are not "Conflict Diamonds." Conflict diamonds are diamonds that are illegally obtained by rebels and sold to fund conflict in certain African nations. In 2002, the Kimberley Process Certification System was established to eradicate the trade in conflict diamonds. Today, over 99% of diamonds are from conflict-free sources. Ivanka Trump guarantees that these diamonds are conflict free, based on personal knowledge and/or written guarantees provided by the supplier of the diamonds.

The diamond industry at large also strives to ensure that the revenue from diamond ventures contributes to the ongoing development of the people involved in mining and manufacturing around the world, and that any activities that challenge this are stopped.

In addition, diamonds are also making a difference in lives around the globe, particularly in Africa. Revenues generated from diamonds provide employment, education and healthcare to developing countries. They also provide help in the fight against HIV/AIDS so consumers can buy with confidence. Learn more at

Ivanka’s Guide to the 4Cs:

The diamond, from the ancient adamas (meaning invincible) is one of the best-known and most sought-after gemstones. One of the characteristics of diamonds that makes them so desirable as jewelry is their tendency to disperse white light into its component colors, giving the diamond its characteristic "fire." Other characteristics, such as shape and presence or lack of fluorescence also affect the desirability and thus the value of a diamond used for jewelry. Perhaps the most famous use of a diamond in jewelry is its use in engagement rings. One of the first occurrences of the diamond engagement (or wedding) ring can be traced back to the marriage of Maximilian I (then Archduke of Austria) to Mary of Burgundy in 1477.

Ivanka Trump’s diamonds are analyzed, examined and selected with the unequalled attention that is worthy of the rings that bear her name.

Diamonds are such a highly traded commodity that multiple organizations have been created for grading and certifying diamonds based on the four Cs which are carat, cut, color, and clarity. Here is what to look for whether you are looking to buy an engagement ring, a diamond solitaire pendant or earrings:

  1. Color

    Color grading represents a fundamental element of the diamond.

    The more colorless a stone is, the greater its rarity and value.

    Even though many diamonds appear colorless to an inexpert eye, the majority of stones have a color leaning slightly towards yellow or brown. Colors are graded from D to Z, with D being "colorless" and every grade down reflecting varying degrees of coloration. D colorless diamonds are extremely rare and therefore very valuable.

    The value of a diamond can vary considerably with the slightest increase in the shade of color. Ivanka Trump's diamonds are classified following the standards of the Gemological Institute of America.

  2. Clarity

    The number, position, kind, color and prominence of inclusions contained in the diamond determine the grade of clarity.

    A diamond is 'clear' if examination under a microscope with a 10x magnifying lens does not reveal inclusions or flaws on the surface.

    Truly clear diamonds are extremely rare.

    The majority of diamonds have natural inclusions, invisible to the naked eye, that do not affect their beauty.

    The clarity of a diamond is classified according to the Gemological Institute of America international standards.

  3. Cut

    The cut enhances the Diamond's power to pick up and reflect light. The stone is revealed and the diamond shows itself in all its splendor and brilliance.

    In order to reach perfection, the diamond cutter determines every facet and angle of the stone following a strict set of geometric guidelines, thus obtaining maximum importance and greatest brilliance for each gem.

    In a brilliant-cut diamond there must be 57 or 58 facets lined up with precision.

    Although many consumers picture diamonds as round brilliants, most of the world’s famous diamonds are fancy shapes. Ivanka Trump uses fancy shape diamonds as Emerald, Pear, Oval and Heart, and has also introduced a new proprietary cut which is a modified version of the much desired Asscher Cut. This diamond was first used in Ivanka’s engagement ring and is now available to the public and featured in our Bridal Bar.

    Ivanka Trump’s diamonds have only the best proportions and finish displaying the maximum brilliance and dispersion.

  4. Carat weight

    The carat represents the unit of weight of a diamond.

    The size of a diamond increases its value and rarity, but has a lesser importance if it is not matched with a good grade of color and clarity and a properly proportioned cut.

    Two stones of the same carat weight will have, in fact, very different values depending on their other characteristics.

    Nevertheless, size does indeed contribute to increase the value of a diamond, as large stones are rarer than small ones.

    Ivanka Trump’s consultants are also diamond experts and invite you for a complimentary consultation, to help you chose and find the best diamond for you. Our designer is also available to work with you should a custom design be what you’re looking for.

Diamonds and Champagne Saturdays

At the Ivanka Trump Boutique on Mercer Street, Saturdays are for Diamonds and Champagne. Join us on a Saturday for a leisure conversation about diamonds. Ask our experts any question you may have, browse our assortment, see the possibilities. We’re confident you won’t find an assortment like ours, both in scope and value, and a more friendly and relaxed environment in which to start or finish your search for the perfect stone.

Should you like to make an appointment for a style consultation, or would like a private meeting, please email us at [email protected] or call us at 212.756.9912.